Sigmund Freud's nephew, Edward L. Bernays, is often called "the father of public relations." In 1928, he published his seminal work, "Propaganda," arguing that propaganda is not a gimmick but a necessity. "The conscious and intelligent manipulation of the habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country. We are governed, our minds are molded, our tastes are formed, and our ideas are suggested, largely by men we have never heard of. "It is they who pull the wires that control the public mind."
EDWARD BERNAYS AND THE CONTROL OF THE PUBLIC MIND
EDWARD BERNAYS AND THE CONTROL OF THE PUBLIC…
EDWARD BERNAYS AND THE CONTROL OF THE PUBLIC MIND
Sigmund Freud's nephew, Edward L. Bernays, is often called "the father of public relations." In 1928, he published his seminal work, "Propaganda," arguing that propaganda is not a gimmick but a necessity. "The conscious and intelligent manipulation of the habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country. We are governed, our minds are molded, our tastes are formed, and our ideas are suggested, largely by men we have never heard of. "It is they who pull the wires that control the public mind."